The Write-Down #12

Each week here at downboy, LLC, we like to take a moment to get to know a little more about our amazing team. One question. Three Answers. No judgment.

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Lightning Strikes. Three million times a day, globally. 90% of people, when struck, don’t die yet 20-40 are killed annually in the United States, 80% male. Fascinating, yes, but here’s the thing: one of the most elusive mysteries of atmospheric science is, essentially, why all this lightning? It turns out that air is a great insulator that doesn’t readily conduct electricity. So, theoretically, the size of the electrical field (known in the biz as the ‘breakdown threshold’) needed to produce even one lightning strike is much larger than what actually exists in even the most virulent thunderstorm or upper atmospheric disturbance.

It affects all of us. So…any good lightning stories?

“You mean like ‘in a bottle?’ Yeah, I’ve seen it.”

Dan-O, Mono-instrumentalist

“There was this time…I remember it well. We started the hike in sunshine, but somewhere along the way the to the top of the trail, the clouds rolled in. I could hear it coming for miles of course, but no one in the group got it. We ended up huddling together in a lean-two one-hole, listening to branches crackle around us. Let’s just say: it was formative. Made me want to run my own company. And here we are.”

Wilco, C.E.O.

“Changed my life.”

C-Mac, Arizonan